Vision to Victory:
The Four-Eyed Marketer Illuminates PeakFormance's Launch Success Story!
Client Overview
PeakFormance Leadership Consulting is a leadership advisory organization that helps busy executives develop high-performing teams.
- Client: Joe Corona, Founder of PeakFormance Consulting, LLC
- Business Launch Agency: The Four-Eyed Marketer
- Challenge: In need of a brand identity, website, and digital launch strategy for a new business advisory venture.
The Challenge:
After an extremely successful tenure as an executive leader, Joe Corona sought to transition into a new career as a business advisor. However, he faced a significant challenge - the absence of a brand, website, and a comprehensive digital launch strategy. As a new business owner, his challenge wasn't a lack of technical expertise but rather a shortage of time to tackle the complexities of establishing a brand and online presence.
The Solution:
Joe enlisted the expertise of The Four-Eyed Marketer to streamline the launch of PeakFormance Consulting, LLC. The journey began with thorough market research to identify gaps in the advisory industry and understand how PeakFormance could address common challenges faced by small businesses and startups. The Four-Eyed Marketer then initiated a comprehensive branding process, including the development of the business name, visual aesthetics, messaging, tone, and the creation of a professional website for PeakFormance, LLC.
With the brand established, Joe and Simone Jennings, the owner of The Four-Eyed Marketer, collaborated closely on crafting a lead generation funnel strategy. This involved the creation of a custom leadership assessment, enticing users to book a personalized 1:1 call to review their results, ultimately leading to the presentation of PeakFormance's core offer.
To drive traffic into the lead generation funnel, The Four-Eyed Marketer devised a multi-channel digital strategy. This encompassed engaging blog and social media posts, visually appealing custom graphics and infographics, as well as branded podcast audio content.
"[4EM]Seamlessly blends strategic insight with hands-on expertise."
- Joe Corona, PeakFormance Consulting, LLC
The Results:
Within a span of 90 days, Joe Corona witnessed the transformation of PeakFormance Consulting, LLC from a concept to a fully functional brand and website, complete with a compelling lead generation offer. Importantly, Joe did not have to delve into the intricacies of technology or brand development; instead, he could focus on growing his business. The success of the launch not only exceeded Joe's expectations but also left him thoroughly impressed with The Four-Eyed Marketer's capabilities.
Client Satisfaction:
Joe Corona was so pleased with the results delivered by The Four-Eyed Marketer that he became an advocate for their services. He often partners with The Four-Eyed Marketer to service his clients in need of marketing and design services, highlighting the agency's ability to understand unique business challenges and deliver tailored solutions.